Leading the e‑commerce Revolution in the Middle East

Tawseel e-commerce group. The best in online shopping since 2007.

10 years of providing our customers with the best online shopping experience and customer service.

  • Over 2,500,000 items
    delivered in 2016.

  • 5 fully operational
    online stores

  • 170 employees
    in 4 countries

  • Serving 9 countries
    in the region

Our Websites

  • Tawseel e-commerce group Tawseel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2010


    Tawseel is Kuwait’s largest Hyper eStore with over 20,000 items available. Tawseel offers great deals on electronics, groceries, beauty, fashion, wholesale products, and more. Tawseel began operations in Kuwait in 2007. All Tawseel products are shipped within 4 hours of purchase.

    • 2016 facts:
    • Over 1.7 Million items shipped
    • Over 160,000 orders delivered
    • Average invoice growth: 30% y/y
    • Order Growth: 50% y/y
    • Launched new wholesale & beauty sections
  • Sheeel Sheeel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2011

    • Web e-Award

      First place in the WSA Arab econtent Awards 2013


    Sheeel.com has amazing new online deals every day at prices you can’t find anywhere else. Sheeel offers electronics, beauty, home, and gaming products. Sheeel ships to 9 countries in Middle East.

    • 2016 facts:
    • Over 500,000 items shipped
    • Over 160,000 orders delivered
    • Order Growth: 30% y/y
    • Opened New 12,000 sqft warehouse in Riyadh, KSA.
  • Thouqi

    Thouqi.com is a fast-growing fashion website for women offering hot new styles of for leading local MENA designers. Thouqi.com serves the entire MENA region.

    • Inovative concepts:
    • More than 70 leading designers from the MENA region.
    • Customized shopping and browsing experience for each customer according to size and preferences.
  • Berwaz

    Berwaz is the largest online marketplace for art and artists in the Middle East. This unique website serves consumers and artists alike: it offers customers a wide range of beautiful photos, paintings, calligraphy and graphics to choose from, and gives artists a forum to sell their work. It also allows customers to print (and even sell) their own photos or artwork at competitive prices. Berwaz opened in Ferbruary 2014 and serves 9 countries in the Middle East.

    • Inovative concepts:
    • Artists Marketplace
    • Cloud storage and processing
    • Copyright protection
  • Digumz

    Digumz is a dedicated website to the huge gaming community offering sales and rental options for gamers.

    • 2013 facts:
    • Acquired in March 2013
    • Re-launched in September 2013

Our Management Team

  • Abdullah Al-Sabah

    Abdullah Al-Sabah


    Principal and Co-Founder

    13 years of experince in managing international investments

  • Nasser Al-Sabah

    Nasser Al-Sabah


    Principal and Co-Founder

    10 years of experince in managing international investments

  • Loay Abu Al-Jabeen

    Loay Abu Al-Jabeen

    Head of Coupons & Marketplace

    25 year of experience working in advertising and marketing

  • Frank Berger

    Frank Berger

    Chief Operating Officer

    Frank gathered 25 years of experience in logistics & operations while working in Lufthansa

  • Ivica Tadić

    Ivica Tadic

    Head of Development

    10 years experience in IT and eCommerce

  • Ghassan Rahim

    Ghassan Rahim

    Head of Electronics & Sheeel.com

    15 years experience in electronics retailing working in RadioShack & OSN

  • Linda Darahim

    Linda Darahim

    Head of Fashion

    10 years experience in fashion e-tialing working in Brandalley.com

  • Mystery Man

    Want to help grow Middle East e-commerce market to a new level?

    Join us

Contact Us

  • Tawseel General trading WLL
    Sharq, Block 6, Building 51
    Kuwait City
  • +965 1821010
  • hello@taw9eel.com