Leading the e‑commerce Revolution in the Middle East

Tawseel E-commerce group. The best in online shopping since 2007.

15 years of providing our customers with the best online shopping experience and customer service.

  • Over 900,000 orders
    delivered in 2020.

  • 4 fully operational
    online stores

  • 450 employees
    in 4 countries

  • Serving 9 countries
    in the region

Our Companies

  • Tawseel e-commerce group Tawseel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2010


    Tawseel is Kuwait’s largest Hyper eStore with over 40,000 items available. Tawseel offers great deals on electronics, groceries, beauty, fashion, wholesale products, and more.

    • 2020 facts:
    • Over 17 Million items shipped
    • Over 550,000 orders delivered
    • Order Growth: 50% y/y
    • Expanded into 5 Distribution Centers in Kuwait
  • Sheeel Sheeel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2011

    • Web e-Award

      First place in the WSA Arab econtent Awards 2013


    SHeeeL.com is Kuwait largest Daily Deals Platform offering Huge discounts on products such as mobiles, electronics & perfumes along with Awesome Coupon deals on services such Restaurant meals, Clinics & Beauty Salons.

    • 2020 facts:
    • Over 1,500,000 items shipped
    • Over 350,000 orders delivered
    • Order Growth: 30% y/y
  • Thouqi

    Thouqi.com is a fast-growing fashion Platform for women offering hot new styles for leading local MENA designers. Thouqi.com serves the entire MENA region.

    • Inovative concepts:
    • More than 100 leading designers from the MENA region.
    • Customized shopping and browsing experience for each customer according to size and preferences.
    • Express shipping to more than 25 countires - including same day delivery in Kuwait.
  • Berwaz

    Berwaz is the largest online marketplace for art and artists in the Middle East. This unique platform serves consumers and artists alike: it offers customers a wide range of beautiful photos, paintings, calligraphy and graphics to choose from, and gives artists a forum to sell their work. It also allows customers to print (and even sell) their own photos or artwork at competitive prices. Berwaz opened in Ferbruary 2014 and serves 9 countries in the Middle East.

    • Inovative concepts:
    • Artists Marketplace
    • Cloud storage and processing
    • Copyright protection
  • Tawseel

    From our in house-brands to the ones we distribute, you can expect nothing less than quality from Tawarid. We develop and import the best quality products that perfectly suits local tastes.

    • Our Exclusive Brands
    • Kashta
    • Powerey
    • Hima

Our Management Team

  • Abdullah Al-Sabah

    Abdullah Al-Sabah

    Executive Chairman

    Principal and Co-Founder

    16 years of experince in managing international investments

  • Nasser Al-Sabah

    Nasser Al-Sabah

    Vice Chairman and Chief Executive Officer

    Principal and Co-Founder

    13 years of experince in managing international investments

  • Loay Abu Al-Jabeen

    Loay Abu Al-Jabeen

    General Manager - Sales SHeeeL.com

    25 year of experience working in advertising and marketing

  • Frank Berger

    Louay Houran

    Commercial Director - Taw9eel.com

    27 years experience in FMCG commercial business experiences.

  • Karim Abu Gharieb

    Karim Abu Gharieb

    Marketing Manager

    8 years experience in digital marketing

  • Ghassan Rahim

    Mohamed Ramadan Ali

    Senior Operations Manager

    7 years experience in operations and logistics management

  • Rami Hmouda

    Sudesh Chauhan

    Head of Non-Food - Taw9eel.com

    19 years experience in sales & retail

  • Mystery Man

    Want to help grow Middle East e-commerce market to a new level?

    Join us

Contact Us

  • Tawseel Holding (K.S.C.C)
    Ardiyah Warehouses, Block 2 - Parcel 278
    Kuwait City
  • +965 1821010
  • hello@taw9eel.com