Leading the e‑commerce Revolution in the Middle East

Tawseel e-commerce group. The best in online shopping since 2007.

12 years of providing our customers with the best online shopping experience and customer service.

  • Over 500,000 orders
    delivered in 2018.

  • 5 fully operational
    online stores

  • 300 employees
    in 4 countries

  • Serving 9 countries
    in the region

Our Websites

  • Tawseel e-commerce group Tawseel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2010


    Tawseel is Kuwait’s largest Hyper eStore with over 30,000 items available. Tawseel offers great deals on electronics, groceries, beauty, fashion, wholesale products, and more. Tawseel began operations in Kuwait in 2007. All Tawseel products are shipped within 4 hours of purchase.

    • 2018 facts:
    • Over 3.5 Million items shipped
    • Over 300,000 orders delivered
    • Order Growth: 50% y/y
    • Launched 2 Hour Express Delivery
    • Launched new eCards & Marketplace
    • Opened new 40,000 sq. ft. warehouse in Kuwait
  • Sheeel Sheeel

    • Web e-Award

      First place (e-commerce category) in the annual Kuwait e-Awards 2011

    • Web e-Award

      First place in the WSA Arab econtent Awards 2013


    Sheeel.com has amazing new online deals every day at prices you can’t find anywhere else. Sheeel offers electronics, beauty, home, and gaming products.

    • 2018 facts:
    • Over 1,000,000 items shipped
    • Over 250,000 orders delivered
    • Order Growth: 30% y/y
  • Thouqi

    Thouqi.com is a fast-growing fashion website for women offering hot new styles of for leading local MENA designers. Thouqi.com serves the entire MENA region.

    • Inovative concepts:
    • More than 100 leading designers from the MENA region.
    • Customized shopping and browsing experience for each customer according to size and preferences.
    • Express shipping to more than 25 countires - including same day delivery in Kuwait.
    • Easy 14 days return procedurs
  • Berwaz

    Berwaz is the largest online marketplace for art and artists in the Middle East. This unique website serves consumers and artists alike: it offers customers a wide range of beautiful photos, paintings, calligraphy and graphics to choose from, and gives artists a forum to sell their work. It also allows customers to print (and even sell) their own photos or artwork at competitive prices. Berwaz opened in Ferbruary 2014 and serves 9 countries in the Middle East.

    • Inovative concepts:
    • Artists Marketplace
    • Cloud storage and processing
    • Copyright protection
  • Digumz

    Digumz is a dedicated website to the huge gaming community offering sales and rental options for gamers.

    • Facts:
    • Acquired in March 2013
    • Re-launched in September 2013

Our Management Team

  • Abdullah Al-Sabah

    Abdullah Al-Sabah


    Principal and Co-Founder

    13 years of experince in managing international investments

  • Nasser Al-Sabah

    Nasser Al-Sabah


    Principal and Co-Founder

    10 years of experince in managing international investments

  • Loay Abu Al-Jabeen

    Loay Abu Al-Jabeen

    Head of Coupons & Marketplace

    25 year of experience working in advertising and marketing

  • Frank Berger

    Frank Berger

    Chief Operating Officer

    Frank gathered 25 years of experience in logistics & operations while working in Lufthansa

  • Karim Abu Gharieb

    Karim Abu Gharieb

    Marketing Manager

    8 years experience in digital marketing

  • Ghassan Rahim

    Ghassan Rahim

    Head of Electronics & Sheeel.com

    15 years experience in electronics retailing working in RadioShack & OSN

  • Rami Hmouda

    Rami Hmouda

    Head of Food & Beverage

    10 years experience in retail

  • Mystery Man

    Want to help grow Middle East e-commerce market to a new level?

    Join us

Contact Us

  • Tawseel General trading WLL
    Sharq, Block 6, Building 51
    Kuwait City
  • +965 1821010
  • hello@taw9eel.com